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Tiger to Speak to “Friends”

by Jeff Skinner

So Tiger will break his silence on Friday morning and probably try and start his return to professional golf shortly thereafter.  It’s been a long time coming but don’t get your hopes up.  It looks to be another carefully crafted episode orchestrated by Tiger’s powerful IMG agent Mark Steinberg.  As usual,anything that Steinberg does that involves Woods has to be different from the norm.  This isn’t a press conference and Steinberg will make every effort to control the environment.  As far as reporters asking any questions, forget it.  Here is a portion of Steinberg’s statement.

Tiger Woods will be speaking to a small group of friends, colleagues and close associates at 11 a.m. (EST) Friday at the TPC Sawgrass clubhouse in Ponte Vedra Beach, FL. Tiger plans to discuss his past and his future and he intends to apologize for his behavior.

This will not be an open media event. However, it is understood that there are many media who are interested in what he has to say. In order to accommodate as best we can, we are working to arrange pool coverage of Tiger’s remarks.

There will be a network pool camera providing coverage of his talk. The feed will be available live to any network or station that wishes to air it. A limited number of print and wire service reporters will be in attendance and will share their notes, color and background on a pooled basis. We are working with the Golf Writers Association of America to arrange for pool coverage.

I love the first sentence: Tiger Woods will be speaking to a small group of friends, colleagues and close friends…Are you kidding me?  Friends and close associates, come on, give me and all of us a break.  This is just their meager attempt to do as little as they can to get the Woods Money Machine back on line.  Don’t insult us and tell us this is part of the healing process.  It’s all about controlling the image, the image that feeds all those mouths at IMG and Nike Golf.


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