by Jeff Skinner
EA Sports has released their new Tiger Woods PGA ’11 video game cover and for the first time ever Tiger Woods shares the cover with young phenom Rory McIlroy. It could be construed that EA Sports is protecting itself and preparing for a future when Woods would not be their preferred endorser. For years Tiger was the only PGA Tour player on the best selling golf video game. According to EA Sports management the change has nothing to do with Tiger’s scandal and everything to do with marketing world wide. The new game has a 12 man team, Ryder Cup option and they figure McIlroy will reach out to video game fans in Europe and throughout the world. Even if they are hedging their bets, it’s still good business sense to try and broaden the appeal worldwide. At this point Woods is probably happy to share the cover, at least EA Sports is still committed to him. As long as he doesn’t have to share the royalty checks he’ll be fine with it.
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