by Jeff Skinner
Nike made it official today with the announcement that they have signed Rory McIlroy to a contract to play nothing but Nike and to wear nothing but Nike. With Rory and Tiger in the house Nike has an amazing one-two punch when it comes to advertising. Just don’t tell Tiger he’s number two.
Here’s part of the press release: BEAVERTON, Ore. (January 14, 2013) – Nike Golf today announced at a press conference in Abu Dhabi that Rory McIlroy has signed a multi-year agreement with the company. McIlroy now represents the Swoosh in clubs, ball, footwear, glove, apparel, headwear and accessories. He is making his debut as a Nike athlete this week at the Abu Dhabi HSBC Golf Championship.
A self professed sports nut, McIlroy has been a fan of the Nike brand since he was a child and is excited to continue his career with the number one sports brand in the world. “I chose Nike for a number of reasons,” said McIlroy. “It’s a company and a brand that really resonates with me. It’s young. It’s athletic. It’s innovative. They are committed to being the best, as am I. Signing with Nike is another step towards living out my dream.”
And here is their first commercial that features the two of them as they try to outdo each other on the range.
Both players enjoyed the shoot and Nike will certainly play this card again. “I really like the ad,” said Woods. “It shows the fun side of us and I had a good time shooting it.”
“I’m genuinely excited about the first Nike TV ad I will be appearing in as a Nike athlete,” said McIlroy. “The theme of the ad is really cool and it’s a great way to kick off my career at Nike.”