The folks at Nike aren’t shy about promoting their athletes or their products. They are in the business of selling and it comes with the territory. They also never shy away from pushing it to the edge (see Earl Woods chide Tiger) or trying unconventional methods of advertising.
Their latest is a Twitter posting of Rory McIlroy and his commitment to the gym. Rory and the rest of his fellow golfers can thank Tiger for the relatively newfound addition of the gym to the routine of a golf professional.
The only “gym” Palmer, Nicklaus, or Watson ever visited was the “Jim” on the other side of the bar.
Rory actually complains about his trainer not allowing him to work out during a tournament. Wow, things have certainly changed.
I was especially impressed with Rory’s modified pushup-dumbbell drill. As soon as my shoulder heals I’ll incorporate that move into my routine.
Yea, that’s my story and I’m sticking to it.
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